पूर्वोत्तर हस्तशिल्प एर्वं हस्तकरघा शर्वकास शिगम शिशमटेड

North East Handicrafts & Handlooms Development Corporation Ltd

(भारत सरकार का उद्यम)

(A Government of India Enterprise)

Events

07-08-2021

NEHHDC launches its Mobile Retail Shop: Purbashree on Wheels

Commemorating the Swadeshi Movement, the National Handloom Day is celebrated in NEHHDC - Craft Promotion Center, Garchuk, Guwahati-781035. During the event, to take Purbashree – the brand promoted by NEHHDC for encouraging local crafts in handicrafts and handloom in the different roots of North East Region, NEHHDC launches its Mobile Retail Shop: Purbashree on Wheels. The innovative project has been funded by North East Council.

“For us, we see mobile as one of the three retail experiences we plan to offer, as we say it, in-store, online, on-wheels,” Brigadier R K Singh (Retd), Managing Director says. “There are limitations to all three but we feel the combination will allow us to maximize the reach of our brand.”

Images below are from :

1) Inside of the Van.

2) Inauguration ceremony of Purbashree On Wheels by Air Marshal Anjan Kumar Gogoi on 3.09.2021.

3) POW at BSF Headquarters.

4) Purbashree On Wheels during an event organised by USTM at USTM Campus.

5) POW participation at Borbhag Book Fair 2021. In association with Borbhag College & Regional Science Centre.

The vehicle has travelled 700 kms approx till 23.11.2021.