Development of the Meghalaya

Ryndia - Eri Silk Brand

To enhance and prominently position the Integrated Textiles Tourism Project in Nongpoh

Brand Positioning

The Ryndia Brand was built on 3 Brand Pillars

Connection to Nature

Eco-friendly and Organic production of the Brand with no harm to the silkworms and the environment and the use of Natural Dyes.

Link to Heritage, Culture & Tradition

Use of traditional weaving techniques by hand as well as traditional designs and blends.

Elevation to Luxury

Moving the brand from a cottage industry product to a fashion and lifestyle concept.

Ryndia Culture

Ryndia silk is the only silk that
extracted from cocoons without killing the silkworms. Hence, it is also known as
“Peace silk” or “Ahimsa silk”.

Ryndia Fshion

Ryndia fashion wear is inspired by nature and heritage, embodying a simple yet elegant look, woven by women weavers and designed by local designers.

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Eco-friendly and organic methods of weaving & dying

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North Eastern
Handicrafts & Handlooms Development Corporation Ltd

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North Eastern Handicrafts & Handlooms Development Corporation Ltd
(A Government of India Enterprise)
NEHHDC, Craft Promotion Center,
Garchuk, Pamohi Road,Guwahati-781035

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C/O Purbashree Emporium
NEHHDC Ltd., Police Bazar
Shillong -793001 (Meghalaya)
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