Incorporated in 1977, North Eastern Handicrafts and Handloom Development Corporation (NEHHDC), as the name suggests is an organisation that attempts to develop and promote the indigenous crafts of the region by connecting craftsmen to prospective markets and consumers and generating economic, cultural and social opportunities for creators while adding cultural value for consumers. The corporation is under the administrative control of the Ministry of Development of North Eastern Region (DoNER), Government of India.
It offers a range of products from all the eight North Eastern states namely Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura. The organisation procures handicrafts and handlooms from artisans and weavers across the region and retails the same through its chain of "Purbashree" Emporia located at Shillong, Guwahati, Kolkata, New Delhi, Bangalore and a Sales Promotion Office at Chennai. Moreover it promotes the products at various national and international markets through exhibitions and trade fairs.
The Corporation also conducts training programmes and seminars for skill and knowledge upgradation of the artisans and weavers.
To improve the quality of life of artisans, weavers and entrepreneurs by increasing demand for North East handicraft and handloom products in the national and international markets.